2026-01-06

 Good afternoon, it's Tuesday, January 6th. And we're gonna talk about finishing, finishing ugly. Finishing is what matters. All right, let's do this. All right? People go, hey, I can't get anything finished. I'm like, okay, here's the answer. ready? You are waiting for perfect. That's why nothing ships. That's why you can't get anything done. Your polishing features. Nobody even asked for. You're debating pixel placement, where to put this while your competitors are actually going to market. You're perfecting. The enemy of done. You're just not being thorough, you're being scared, scared. It's not good enough. Scared people judge, scared people does stop tweaking, stop refining. Don't delay. It's your fault. Just. Deliver it. Ship it ugly, fix it later. Finished, beats, perfect. Every time. Finished, beats perfect every time. I'll give you a, behold, I've got 1000 examples. But here's one. I started a blog in 2000, was it 6? It spent 817 years. 2006. 2005, whatever it was. The 1st 15 years, I did not write one thing. I only copied what other people said. I copied and pasted, and put stuff up there, and then I would refocus on their stuff. And then after, and I did that for 15 years, twice a month at a minimum, and I got $500,000 people to look at it over 15 years. Then I decided, well, you know, maybe COVID hit. Maybe I need to write something and see if, you know, we'll see if anybody likes it. So I started writing. The 1st ones were garbage. The 2nd ones were garbage. The 1st 5 months of me writing two, three, 4 times a day or a week. They were bad. Go look, go back and look at my blog. They're they're not good. But then I started to get better. And better. Today, almost 2700000 page views, 2 years later. And even if I don't post anything, I still get 700,000, sometimes 5000 people a day reading old stuff. Post, deliver. Okay? Deliver, make it better. Here's a 2nd example. There was a very famous study about a, a teacher that was a pottery class, and the pottery class split into 2 groups, and the 1st group was like, you focus on making the perfect, whatever, bowl, vase. Lets say it's a vase. And you spend all semester at the end, you turn in your perfect vase. And I'll grade you on the perfect vase. Group number two, your job is to produce as many vases as possible. And I'm gonna judge you on quantity. This one I'm going to judge you on quality. Group two, I'm gonna judge you on quantity. Guess which group made the best base? Quantity. Why? Why? They practiced a 1000 times. They got better every single time. They got better each iteration. If you think you're going to hit a grand slam home run to win the World Series the 1st time you come to bat. You're wrong. And instead, what's really gonna happen is, you're just gonna fail. So, here's what I suggest. Get up to bat, start swinging. Hit them, don't hit them, make them ugly, hit them perfect, smack them off your nose. Bash him off your toes, hit that elbow, smash your hand. Just get in the box and start swinging. You'll figure it out. You'll figure it out for you. Right? I'm not Barry Bonds. I'm never, ever going to be as good as Babe Ruth or Barry Bonds or any major league player ever in the history of ever. I suck at baseball. I just I suck. So what? It doesn't matter. You know what matters? Finishing something. Finish the thing you said, are you going to write a blog post? Write it, post it. Are you gonna put something on X 5 times a day? Right? them, post them, post them. The truth is, 99.999% of the people in the world never going to see your stuff anyway. They don't care. And the people who do read it, they don't care. And if anybody points and makes fun of you, they don't care. That's a perfection of them. Screw them. Outlast them. Just keep going. Choose your path. Start moving that direction. Here's the problem most people face. Okay, here's the opposite problem most people face. Ready? They think about it, they talk about it. They plan it, they write it up, they don't do anything. They never pack their bags, they never leave. They never go on the trip. They never change their room. They never change their clothes. They never try to lose weight or get in shape or get fatter or whatever your coal is. They just don't do anything. You just sit there and let the world, the clock, just go tick, tick, tick, tick, tick and just keep on going by. Well, I'm not like that. I was never given that opportunity my whole life. I went to 8 different schools growing up. I worked as a professional project manager. I've done 100s of projects all over the world. Now, that sounds really impressive, but you know what? I really wanted. I really wanted to just sit at home and go to a job and have a consistent life and be accepted and whatever. And that's just not the life that I have. But that's what I constantly wanted until about 5 years ago. And then I decided, screw that. So, I want to hear, what are you trying to finish? What are you going to finish ugly? What are you gonna build? What are you going to release? How are you gonna fix it? See, I believe the way to make money is to provide value. But here's something really amazing. The best way to provide value is when you feel, when you feel confident. You want to know how you get confident? Because you have a mountain of evidence. You want to know what the mountain of evidence is? Yeah, you finished a 100 things, and 90%, and I have 99 of them sucked. But you finished them. You said, okay, I'm gonna do this, did it, done next step. Okay, I'm gonna do this. I did it, done, next step. Frankly, most of you, too afraid, to finish something, and I'd like to pixie dust you, drab, Tinker Bell out of the sky. Shake her right over the top of you and say, here you go. No fear. You can finish anything. Go ahead, what are you gonna finish? Let's go to Creative Owls. Hey bud. Haven't talked to you for a while. Happy New Year. How you doing? I've been building, man. Can you hear me, okay? Yes, loud and clear. Yeah, man, I've been building, I've been trying to stay away from X a little bit. toxic at times and uh, this, this part of the New Year's is usually when I do my planning, right? Andy, where we're kind of, getting our prioritizing, cetera, our goals, kind of build our new habits for our new foundations as we move forward. And Andy, this conversation fires me up. Um, I love going up to bat scenario, and I want to give you, um, a little story, just a quick story, and I'll tell you what I'm building, is that I had a digital artist who I'm friends with, and I met him at a physical show, and I asked them, who's very successful. I said, What is your number one tip for someone getting into social media, content creator or wanting to build a personal brand? And Andy, this goes in line to what you said with your article, is don't worry about the likes and comments. Worry about building your portfolio, because what's going to happen, someone is going to finally find your portfolio, and they're gonna want to scroll. And once they scroll, they want to see proof. We're living in a digital era where social group is everything. Can I validate you? Before you buy anything online, what do you guys do? Google search. reviews, right? You look at the reviews, your search. And if you're a creator that has built, what you said, that empire, a backlog, it's easier for someone to convert to a trusted brand to be able to sell your products. And they said, don't worry about the likes and comments. Just worry about building your portfolio. Worry about building what matters to you, and then over time, start shifting to understanding in your user feeds. And I think that goes perfectly in line with what you talked about with your newsletter, Andy, is build that portfolio and over time, when they do land on it, they'll have a lot of value that you provided over time. That's kind of the 1st statement regarding that. I'll let you tie back into it and I'll show you what I'm working with. Yeah, absolutely. See, the, You cannot make omelets without breaking eggs. You cannot cook food with eggs in it without breaking the shells. Stop. trying to be perfect. If you try to be perfect, AI will kick your butt. AI is better than you. The only defense we have against AI is to be the imperfect delivery of a mountain of proof that I am who I say I am, not what AI says I am, and now what anybody else can search and find it. But I am who I am. That's awesome. The 2nd part, um, you know, I think I talked about this is I build a platform called Webby Social, and, uh, it's for digital content creators for them to uh, showcase our digital artwork using AI and collect developing calls. And when I 1st shipped it, it's been a year now. It's our one year anniversary this week. And I had so many big plans. I had so many big features, Andy, to rolling out, but I know I couldn't roll it out at the same time. So I use what you say, like a minimal viable product, right? And just focused on one feature, not what people just liked, what people loved. And over time, it just keep building iterations, but listen to what my users wanted, using surveys and data points, being able to make data driven decisions of what products and features are capable of. Today's date started with 0 users last year, uh, over 2200 users. It's been ugly because I've learned, I've trialled a lot of experience, but the number one thing is if you were out here building, If you were out here trying to build a product and brand, uh, 2 things. One is building good habits. building habits that are gonna allow you to continue being successful, keep working iteration, set some time blocks. And that thing is, focus on outlasting everybody. It's not a, it's not a sprint anymore. It's, it's, there is some spring, but it's also a marathon as a founder, as a builder, as you're building your brand, marketing and building a brand is not a one week challenge. It's not 4 weeks to write as many posts as I can for us to get the return on the investment. It's a long term game. And if you have that mindset, Sky's a limit for you in a lot of return on investment. It is. Start ugly. Deliver something. Then iterate, do it better. If people liked it, do more. If they didn't like it, do something else. Actually, I'll just, like, I'll leave you with this thing, is that when I built this platform, I didn't know how to build comments. I didn't know how to create like an algorithm on the platform. And users got on the platform like, hey, there's no comments. Hey, there's no way for us to, you know, do certain things that you do it on other platforms. And came to find out, that was actually a blessing, Andy, because that actually was a competitor swab test. This is what made me different than other platforms when I rolled it out. And over time, users actually started adopting it and starting liking that new feature. And it wasn't intended. It was just by building ugly and something amazing came out of it. And over time, Andy, um, it's one of our flagship features. What makes us different from other products, and it started from building ugly, uh, and listening to our users. Yeah, Bill, building ugly is such an underrated hack. I, I, it is. It is shocking how important it is to just build and deliver stuff. Let's go to Mary Ann. Hi Maryanne. How are you today? Thanks. I appreciate it, Al. Good morning, Andy. Hello, everybody. How's everyone doing? Awesome. It's a beautiful day here in Northern California. A little bit rainy, kind of gray and overcast, but It's beautiful. I love that, and I love the topic and I love the question that you were asking, and it made me, it made me remember something. I've been, I've been really liking Alex and Layla Hormosi's content videos and advice and everything, especially that I've been scaling my, my personal company. And one thing that I've been doing more, they talk about it all the time, that really helps, and it's very much in line with creative vowels and what he was saying. It's basically, um, It's it's all the volumes game. So let's say you wanna, let's say you wanna learn how to become the best copywriter you can be. If you put 2 people and you give them this exact same goal, which is becoming the best, the best copywriter they can ever be, And you tell one of them, study as much copywriting as possible, and then deliver one single piece in the end. And you tell the other person, don't study anything, but just keep on writing every single day until you see the results. You're gonna find that the person who hasn't studied for a single time, but just kept on trying and trying and trying over and over again, and changing and adapting based on results will have way better results in the end than the person who was just reading and studying in theory and never just delivering things. And so this applies to a lot of things, which is, just keep on trying and keep on doing and fail forward. It's always better than just falling into theory and never trying anything. And usually people who like to overplan or overstudy something and never get started. It's just fear that they're hiding and they're hiding behind the sphere. They're scared of failing, but they tell themselves like, no, I'm just learning, I'm just learning, and it feels better to say that they're learning rather than they're afraid to start. So just get to it and start and it's always gonna yield faster results than just studying forever and never feeling ready. You'll never feel ready. Well you never are ready. See, here's the thing. You, you, You're never ready to be a mother or a father until you are. You're never ready to be the president of a company until you are. You're never ready to be the president of a country until you are. You're never ready to be a graduate until you are. You're never ready. Ever. Ever. You're never ready in any walk of life, anytime you ever in history, you're never ready. You simply choose to move forward. Right? It's like, it's, you know, I'm, I'm a 3rd degree black belt. I taught martial arts for a long time, and they, the grandmasters would always say these things like, Never worry about someone who knows a 1000 kicks. He says, but, Stay away from somebody who's done one kick a 1000 times. Right? Kind of the same way of, If, uh, if you're playing golf with someone and they only have 3 or 4 clubs in their bag, You need to worry. They know how to hit those 3 or 4 clubs. You don't need to, the guy who brings out 100 clubs and sits there and debates. No, no, no. When the guy goes, oh, it's that far, this club, and he goes, click, and he knocks it there. That's what you look at. right? Uh, It's not about the tools. It's not about the process. It's about, Have you done it? That, that, that's the answer, that's the answer today. Finishing. That the word. That why I wrote it twice. Right? I thought about this a lot. Finish ugly, finishing is what matters because I wanted to say finish multiple times. How do I say that? How I thought about it. How do I just let people know what the answer is before I give them the punchline, before I tell them how it whole works, before we even talk about it, before anybody comes in, gives me their thoughts. What is the answer? The answer is finish. Finish something a 100 times. Don't do it a 100 times. Go finish it a 100 times. Right. If you can't do 100 today? Okay, well then, do the 29 today, and then keep count number 30 tomorrow. No one's keeping score. Okay, I'm gonna, we're gonna step back 12nd and then I'm gonna, I'm gonna go to Patricia. Thanks, Mariette. Marianne's going to be the co-ost. Thank you so much. By the way, she's the co-founder of the startup circle, so gets privileged. She's awesome. So she can say whatever she wants. Um, but here we're going to back up for a second. The education system has taught us a tremendous number of things and brought almost all of society up to kind of a similar level of knowledge and understanding. But it totally did you wrong. And here's what it did. It taught you that, number one, you were the source of all the information. Yeah, that's not true. You can't be, there's no way you can be. That, why we have the internet and AI. If we didn't, if we were really, truly the source of information, we never would have imagined we would have thought of how to build an AI, but we did, because we're not. Number two. Here's number two, okay? You were taught that you can't collaborate with anybody else, that you have to have all the answers yourself. Wrong, failed, uh-uh. Nobody does it alone. Nobody. Everybody does it together. We do it in groups. We naturally go to groups. That's why there are cliques in schools. That's why we have groups and schools. That's why you always gravitate towards having a handful of friends. That's just the way it is because that's because we're humans. And number three. And this one is the worst one. Okay? School taught you that you had to take whatever the teacher said and complete it to their satisfaction. So that they can keep score, and it was like the Hunger Games. You show up and you compete with those other 20 people for the best score in that group of 20 people. And whoever gets the best scores, maybe two, three, 4 of you, gets to move on to the next cool hunger games. Yeah, you know what? In real life, nobody keeps score. In real life, nobody cares. In real life, there is no hunger games. At all, ever. So, school did you wrong. Hey Ben, if you want to jump back up and be a speaker, please, uh, come back up. would love to talk to you about that. Um, I know you're busy. Oh, you had to go. Okay. Anyway, let's go to Patricia. Hello, Patricia. How are you today? I'm in, in, well. Um, I... When you when you talk about finish ugly finishings, what matters? Um, yeah, finishing has just always been my problem. I have a 1000000 projects and then never managed to ever finish one, but give it the next 90 days. No, I am doing every day. What I have listed out and I'm gonna finish it. I'm gonna finish key one. stronger than I ever thought I would. And I know that 5 days in, 6 days in. I'm just determined at this point. Awesome. So, it, the interesting, the interesting part in your mind is this. You only have to do one thing today. Right? We always underestimate what we can do today. And we or we overestimate what we can get done today. We underestimate what we can get done in 3 months, 6 months, 9 months, 3 years, 5 years. Right. Always, every one of us, every human being in the world. Always overestimates what I can get done by the end of the day. But overestimates what they underestimates what they can get done in 5 years. And here and here's and here's the proof. Dumb 18 year old kids come out of high school, pretty much everywhere around the world, around that age. And some of them, Become doctors. And some of them become mechanics, and some of them just become janitors, and some of them go on welfare. And the thing is, if you stand there and watch them all, walk across stage and they graduation ceremony, you have no idea which one's which. You can't tell. They all look about the same. And here's the thing, you want to know the difference? There's only one difference. Some of them choose to do something else and some of them don't. If you choose a directional strategy, this might be counterintuitive to all of your education you've ever heard. If you choose to just say, I want this one answer, in my life, whatever it is. For me, in 2025, I wanted to publish a book, so I did. Okay? So I got to the end of the year and I thought, oh, man, I have on my list in January 2025. I am going to write a book. Here it is, December. I haven't written a book. So I wrote a book and published it by the end of the end of the month. Done. Okay, finished. That's why I'm a little fired up today. You can too. Because there's nothing stopping you. You can put out the most garbage, stupid, dumb, everyone's gonna make fun of it, book in the world, but you'll be an author. And you'll have a book. And then you can make the next book better. And then you can make version 3 of the book, and then you can make it even better. And there is nothing that says you can't do that. And by the way, if you think that it's a big deal, here's the story you tell yourself. Maybe you should tell yourself that you could choose whatever you want, but this is what I would do. My book, I published a book, is it good? Probably not. Is it sucked? Yeah, probably. Is it going to be better next time? Yep. So version 5 or 6 or 7 of my books, whatever the next few iterations of books I'm going to write are. When I get to 5 or 6 or 7 books, it's like, yeah, look at that 1st book. It was garbage. But I got better. Second book was a little better. 3rd book was a little better. 4th book is a little better. 5th book is a little bit. Now, number five, maybe it's even palatable and people want to buy it. Remember, 15 years of posting on my blog, 15 years of 24 to 200 a year. So I had, you know, whatever that number is. And I and I finally thought, well, I wonder if there, you know, if anyone's actually reading this. Oh my god, 500,000 people have read my blog in 15 years. Maybe, maybe, maybe total doubt, look in the mirror, maybe it's okay. Maybe I can write something. I started writing, started posting, Millions of page use later in a few months, you know, 18, 19 months, 22000000 page views. Yep. And just more. Just do more. And like, the thing that happened this morning, I was like, okay, I need to go back through. I need to pope, all of, you know, all of a certain detail, so that I have my list of things to do for Q1, right? And, um, I, like, to help me with it. Because he could, or it could do it a lot faster than I can. And when it handed me the results and said, by the way, this should only take you like a week to get through. I was like, oh, Grock, you are you are overestimating the energy I have. But, I was like, all right, it's here. it's done. Whether it gets done, whether it gets done in a week, or it gets done in 90 days. It's gonna get done by the end of Q1, period, right? So, I'm just determined to finish what I'm starting in Q1 and see it finish them and buttoned up and polished. And, you know, it's people in this room. It's you. It's Will. other people in this room. All are gonna keep me going on a hard day. Um, even if I have to just scream at myself that, damn it, I have to go touch the wall. Yep. It doesn't matter. It doesn't matter if my family thinks I'm going insane. Well, I guess to point it does. But, you know, even if they hear me, hear me saying, I just need to catch the wall. I'll be good if I can just touch the wall. Well, while we're sitting here talking, I have finished, you know, poaching proofs for today. I've finished my absolute baseline floor for the day already. So now I'm trying to figure out what else can I get done? What else do I have the energy and the time to complete? And Patricia, do you have a, do you have your own business? E. Yes. Uh, it's not an official LLC at this point, but yes. And so, did you already start, like, being operational and serving clients and stuff like that? Are you still, like, getting everything ready? Um, it's... Okay. What I do is, I run a blog that helps people find that helps people find the fashion of the princess of whales and find it and make it work for them, right? And I've been doing it for 15 years. I just don't have it as an official LLC at this point. Okay. I think, like, something that, something that I've learned and something that I always do, whenever I stop having, because technically, we've been conditioned that 8 to 9 hours a day is what's okay, and then, When, when we have our own businesses, sometimes when, like, something is very automated and running properly, uh, sometimes you get, you find yourself finishing everything in, like, 2 to 3 hours. Right. This is not my case because I'm very hands-on, but like when something is very, very automated, everything's done for like in like 2 to 3 hours. But the one thing that can never, like, be completely over is promoting this business. So, you can always do cold out treats. You can always find, I don't know, you can set up a YouTube channel and start promoting it through videos. You can start a social media. You can always find so many ways to promote an advertise for it. It would fill up all your day if you feel like just working a little bit more. So, whenever you're done with, like, ops and legal and everything that is just necessary to run the business, after that, the advertisement, the advertising opportunities are literally, like, unlimited. Yeah, well, what I've been doing today is promoting the newsletter and promoting, um, or reaching out to different brands that I either have worked with in the past and need to kind of fleshen up our relationship or reaching out to ones that I have not had a chance to work with. And want to, actually I shouldn't say I haven't had sex. Haven't taken the chance to work with, and want to need to work with them. And so that's what I've been sending emails today. Um, and almost none of my stuff is automated, although I'm trying to change that. But, right now, it's, I'm, you know, I'm working on the bare minimum stuff to get things out there. Um, because I am going into my 15th year. I want my 15th anniversary on the site to be a big party with everybody who's ever been funded. And so, you know, I'm trying to find fun ways to do that this year. And, um, yeah, so, yeah, not well, I believe it, but I'm getting there. And at least I'm being consistent. So, and we'll tell you, it is day 48 for me. which is mind blowing for me. I've never done anything consistently for 48 days. So, um, yeah. All right, I'm gonna hush, Sandy. Finishing is what matters. Finishing is simply a choice. 80% of it is easy. It only takes 20% of your effort. The last 20% takes 80% of your effort, but you can just decide to finish no matter what. Especially if you take away the expectation of what anybody else thinks. If you just decide, I'm going to finish, so I can say, I finished. Regardless of whether people like it or not, regardless of whether it's good or not, I finished. That's the point. If you finish, You, you get the, you get to put the checkbox down, you get to go, mm. Look. Evidence. am who I say I am. Proof. I'm not AI. I did it. Trust me, I know I said it earlier. The only the only defense we have against AI is to be the real, authentic, fumbling, bumbling, big sack of humanity that we are. AI can do everything you can do better than you. It can do everything I can do better than me, 10 times better than me in every possible way, but it's not me. Right? Like Eminem. Sounds like me, could be me, just not me. Andy, I want to tie into this a little bit, uh, 2 parts to this, uh, with Patricia, is, uh, I'm a, I'm an owl, like, at night, I get all these ideas, and I'm a seed planner. I've got different ventures left and right. I've got different venues where I've got different products and different ideas. And I was struggling with going forward with those ideas because I had too many, and I was just moving one, I was doing a lot every single day, moving one, one inch in this product, one inch in that product. And I was really struggling with burnt out and realized, man, I'm not making a lot of progress and everything. What do I need to do? And just like, you know, Patricia wrote, I kind of had that intellectual conversation with AI and it's like, hey, I've got all these ventors. Why am I not making progress in the right place? And, um, it really kind of helped me understand the bigger picture is that if you are someone, maybe like me, or that has a lot of ideas, um, figure out which one could be the best return on investment and just maybe take a break from those other adventures and just focus on creating that one all the way out and finishing it, right? And, uh, the more the story is, is that I had this product, uh, called Blue Mint AI, and part of, part of finishing something was be able to create a YouTube video. And I don't know if anybody hears a YouTube content creator. It's a process creating content, putting yourself on camera, editing, producing. And it's not easy to finish stuff, though, I'll tell you that, right? Yeah, but I don't do YouTube. Yeah, so I ended up saying, okay, I'm gonna finish it. I'm gonna do the video that I needed to do. I've got the hooks where I need to add, whatever, right? So, Andy, I finish it. It's actually the biggest YouTube video that I have. It ended up being like 17,000 views and it rendered, it brought me in a revenue of $2,500 that month based off doing that and finishing it. Now, because I did it ugly, the next ones were a little bit more polished, but they didn't get as many views. But that didn't matter. I think what mattered is that I got that one underneath my belt, and when new followers came, it validated that the value of the product with as a YouTube content creator, it brought in that revenue at that time, and it showed me then I can do it. And it also shows that if you are also out there, If you're also building, uh, maybe just lock in for a couple days, 90 days, or like what Andy just did, he locked in for a week and finally wrote the 101 leadership exposed book, right? So if you're out there and you're struggling with a bunch of ideas, uh, you never know when just finishing it, finishing it and locking it could actually do for you. Yeah, finish ugly. But finish. See, most people in in my estimation, and again, I'm limited in my view of the world, but in my very limited view, seems like most people have a whole bunch of browser windows open and don't want to close any of them. You can just go to the end and just start closing, okay? Okay, I don't need to do that. anymore? Okay, I finished this one. I finished that one, I finished this one, finish that one. And you could do that in your life too. You got a bunch of projects in piles, in various stages in your office, clean your office, move the piles somewhere else or throw them away. Start over. Oh, well, you have to buy them again. Okay, so what? There is this amazing, you know, huge amount of disciplinary activity in the business world. called sunk cost. I've already spent time doing X, and I don't really think it's worth it anymore. But because I've spent so much time on it, I should finish it. Yeah, okay. Finish it, finish it ugly, put it aside, go do something else. Or just chuck it, do something else and finish that. I don't care what you finish. I'm not, I'm not keeping track. I'm not sitting over here with a scorecard. Oh, Mary Ann said she was going to do this. Creative L says, you're gonna do this? And Patricia said that, and Will said this, and Mel was, I don't care. I really don't care. What I want is what I want to finish my stuff. You want to finish your stuff? Cool. You don't want to finish it? Cool. You want to keep coming back and listening to me talk about making progress and taking steps and trudging through the mud and getting forward to where my goals are? Awesome. Come back, listen every time. I'm fine with that. Are you? Do you want your life to be the same way it is yesterday? Tomorrow as it is today? Do you want your life to be different? I don't know one human being in the world that says, no, no, no. I good. I want anything else different. Everybody wants to be a little healthier, a little younger, a little thinner, a little wealthier, a little more control, a little better autonomy, a little more sovereignty, a little more freedom. I don't care what it is. None of us are satisfied. We are not humanity has not built that way. We always want to reach just beyond what we can grab. Always. So if that's true, and it is. What are you reaching for? If you stop reaching, you're going to stop moving, you're just going to decide, start the clock. I'm going to die now. I know 90 year old people that have decided. Like, I saw a guy today that took up speed skating at the age of 50 and just broke a world record. The age group record, 60 years old, just broke the world record. Cool. Awesome. High 5 to that guy. Are you sitting at home doing nothing? With 10 projects unfinished? I'll bet you are. And you, you're the only one who can fix that. And all you have to do is finish one thing. Pick up the pile that you had and put it away. Takes 5 minutes. It's not going to hurt you. It's not going to change anything in your life. It's gonna make you feel better. Go to your settings and finish writing the email that you wanted to write. Go to the draft section in your notes book or whatever you're writing and write the final chapter of the book. And publish it. And three people will buy it. Your mom, your friends, and maybe me. And then you can say, you're a professional author. You sold books. Cool. Put it on your resume, put it on your little mic drop list. You do that enough. Success leaves clues. It stacks on top of each other. Hey, Will, I'd love to hear your thoughts because I know this, you and I have the similar kind of mindset in this way. And whether I'm motivating people or not, it's not my point, but I'd love to hear your thoughts. Yeah, thanks, Andy. I I'm just listening, great conversation. I mean, this is kind of the problem I'm here to solve, right? Which is, I said this earlier on today, but there's three parts to does something get done, right? One is, do you know what to do? You working on the right thing? Do you know how to do it? And then will you do it? And I'm focused on that last section. That's really where I want to be of service. So, like, it only gets done if you make it your priority, of course. You're one singular priority. And then... 'Cause, again, when we look at why people don't act, 'cause, like, you've, you've beat on this stage for 100 days, now, over 100 days. Telling people just do it. And how many people do you think have done it? Oh, he's a problem. It's a few, for sure, a few, but like... But it's only a problem if they decide it's a problem. See, you want to know, here's here's the difference in my view today. My view is, I used to think, come on, you guys, we can do this. Come on. And then I started to realize, Well, you can choose to, uh, to do it or not, or you can choose to watch voyeuristically while I do it, but, uh, I I would really like you to do it, but I don't care if you do or don't. Yeah, I mean, here's the issue that I have. It's a problem in my view, and like I say, it doesn't affect my life one way or the other. Like I want everyone to be successful. I want everyone to be rich and healthy, because it's a better way to live, in my opinion. But it's a problem when I see people who want the outcome, and they don't go for it because they're afraid. There's that right there is the problem. Yeah, but is it...? isn't everyone afraid? To some degree? If you're not afraid, are you a psychopath? No. No, you're not. If you understand what fear is, and the response that it's providing for, you can act from a position of certainty without fear. Doesn't mean you're always gonna get it right, and it doesn't mean you're always gonna succeed. But if you understand that fear is a signal in the body, and that you can withdraw authority from it. You do not have to be afraid. You might be uncertain, and you might not know the outcome. That's okay. You can take a calculated bet, a calculated risk. But you can choose to say, My body is experiencing a sympathetic expression, and experiencing cortisol, and experiencing adrenaline. But I am not afraid. And that, if you have the awareness to remember to do it in the moment, which is when it counts, 'cause learning about it doesn't do anything for you. Applying it, as always does, it can help bridge the gap and make a difference, so somebody doesn't just think about something. They actually do it, because, as we both know, doing it is what actually changes you. Like, you get the result, or you don't get the result, it doesn't matter, really. It changes you, and that's the big win. So, yeah, I think I think it does matter. And I want to see more people understand and actually apply the fact that fear only limits them if they lend it. And I really, really believe that that is the one problem I can solve. So, yeah, that's my thought on it. Well said. Oh, as well said. Thanks, Will. Hey, Andy, by the way. Good to check in with you. I appreciate you doing these spaces. What's going on, Melrose? So what are you not finishing? Because, see, I believe what Will said? Not everything. I'm at this point right now where it's like, I can't seem to, like, you know, that's like the hardest part about writing an essay is writing the... Uh oh, do we lose you? But I can't seem to pick which one. Go ahead. Oh, say it again. We lost you there for a second. Start over. Oh, my bad. I was just saying that I have a lot of stuff and I just can't seem to put my foot down and go in the right direction. I can't seem to pick between them all. Well, you're gonna have to pick something. Uh, I don't think anyone can pick for you, but if you pick something and you move forward and you finish it, right, you're gonna write an essay, write an essay. Write a crappy essay. Deliver something of absolute garbage. But finish it. I will say, can I add something to your point, Andy? I think this is available to other people. Um, a good example, I guess. I have very few accomplishments in my life, unfortunately, but one of the accomplishments I do have is one day I was sitting on the couch and I was watching boxing and I thought, you know what, that does not look that hard. I wish I could do that. And then that was during COVID. I bought a heavy bag and I went on YouTube and I started watching every boxing Russian training video you could think of. And over 2.5 years, I taught myself how to box. And then, uh, for the next 2 years after that, I trained over 200, 300 clients in boxing and made money and was a paid boxing coach. So as you were saying earlier, where it's like, you can take something where you have nothing, create the skill, and then create profit out of it. That is the only example I have in my life of doing that is I literally saw a guy throwing a punch, thought I could do that better. Ended up doing it better and then selling it as a product. And it's still a skill that I have. And I just, it's one of those that I just don't know what to do with considering my disability, but it's an interesting skill and it is something I'm proud of. So I would recommend that anyone kind of can take that logic and follow that path. Thanks for sharing that, Andy. Well, you're welcome. Sounds like you can just keep doing that. I mean, You could. There's ways to do it. There's always a way to do, uh, do it online. So I have an idea for a product called rate my boxing where people basically like everybody likes to film themselves hitting a heavy bag. But I need, I want to do a way where I can, like, have a rating system or maybe have, like, personalized training for people if they just send me footage of them hitting a heavy bag, and then I can kind of make corrections and stuff like that. I'm having a hard time. I've messaged a few people and the market seems to be like, I don't want to pay for someone to do that. Um, okay, but let's let's look at it this way. The number one profitable tennis coach in the world. Does not do tennis lessons, does everything online. Are we stating that as a hypothetical, or is it a matter of fact? Is a tennis coach that actually does that? Yeah, link me. Yeah, there's a ton of work. In fact, the... Well, there's... Well, I guess, Andy, could you tell me what the what would be the 1st step I should make in the right direction? So if I have the name, reap my boxing and all that kind of stuff. Okay, here's what you do. You know what I would do? I would find, I would find every, every video that you could find on, here's a suggestion you do whatever you want, but here's, here's what I would think about doing. I go grab that YouTube video. Take a 52nd clip of somebody hitting a bag and then put your face into it and go, okay, you're doing this, needs to extend your wand, pull your hand, pull your wrist back, put your thumb dear, blah, blah, blah, blah, blah. And by the way, if you want more of that, click here and sign up for my newsletter. And then do that a 1000 times and do, you know, and post five, 10 of them every day. On everywhere. Everywhere. That's it. Do, do the thing you want people to pay you for because when you do it, you show value. And when you, like, I sell coaching. I have books on leader. I wrote a book on leadership exposed. I sell executive coaching. I've done it for 30 years. I run big giant projects, I build teams. Okay, that's what I do. We also do, you know, I communicate and I do talks and blah. Yeah, that's all the stuff that you have to do in order to build a team and guide a group of people to deliver stuff. Okay, fine, whatever. But I saw coaching, just like other people do, and If you want that, just let me know. I'm very busy, but the way I do it is, you just, you, you sign up for the service, you DM me questions, and I send you back. I think about it. I work on it, and I send you back what I think is the best answer. That's it. You like it? Great. You don't like it? Okay, fine. Castle. pause, whatever. I'm not offended. But I, that's, that's it in a nutshell. Like I did this with Patricia yesterday. Hey, Patricia, you're interested in this thing? Yeah, okay. Here's what I think. It may be right, maybe wrong, but that's what... That's what was in my mind. Uh, but she's not paying. I just did it because I love her because she's awesome. Right. But, and I will also say, what I got back to me was not what I was expecting. So. But when I read it, I was like, you know what? He's not wrong. He's not totally wrong. So, um... There you go. Yeah, I kind of, I granted. I was like, why were you scared? Drew was gonna show up when Andy was the one who... You know? 'Cause I can typically tell when you switch from Andy to Drew. Not everybody knows that story, but that's okay. You know what? If you're not show, just hit me up and I'll tell you the backstory of that, but, um, otherwise, yeah, let's go to AJ. Oh, go ahead, Patricia. you want to say something else? No, all I was gonna say is that Andy and Drew are the same guy. They just drew his little more unfiltered and a little more, um, Brutally honest. Yes. That's that's all there is. And that, and that is why my, uh, that is why my, my blog and my newsletter was called Andy Unfiltered. So. There you go. Let's go to AJ, and then we'll go to Netta, and then we'll go to, uh, Nuracare, which I'm not sure we've spoken before, but let's go to AJ. Hey AJ. Not even Andy, everybody. Good to be here. I, um, I heard the previous speaker's uh, thoughts about having a lot of options and not quite sure which one to do, and definitely you can get some analysis paralysis when there's a lot of options. And I think Andy knows there's a principle called the paradox of choice. So the more choices you have to make, the less likely you are to make one or to make a good one, right? So like when you go to In-N-Out Burger, pretty simple menu. I'm getting a hamburger, a cheeseburger, a double double, unless you know the secret menu and you're getting, you know. But, like, the paradox of choice might be having you duck, so I was just gonna share it from my own experience, briefly, and I would love to get Andy's input, uh, after I'm done speaking, but basically, I look at, like, what brings me happiness, right? Like, I'm not afraid to admit it. I like a little fort. I like playing a little Fortnite once in a while. I play with some friends online. Um, my cousin or whatever and just and and have some fun. I like playing piano and music. Um, playing Fortnite doesn't make me any money, unfortunately. Writing music makes me a little money. Well, it makes me the most money is something that I don't hate doing, but I don't love doing it either. and that's my real estate. So, um, And, uh, I have to, I have to balance. Okay, so which one am I going to focus on the most? Um, I'm gonna focus. balancing for 4 things. Health, wealth, love, and happiness. If I work so hard, I get a headache and I can't sleep because my back hurts. I screwed up. Um, if I, uh, I'm super happy because I'm playing video games uh, all day, but now I feel lonely. I don't feel loved because I didn't go to church, I didn't spend some time with my friends. I screwed up. So, um, I like to remember that those 4 things. This is Ty Lopez, logic, balancing your health, wealth, love and happiness. Um, Uh, and he's another good venture to have online. But for me, um, to pick the thing that's making me the most money, if, if, if, if I can double down on that, because that's what's working and I'm happy when I'm doing it. Um, and I'm not feeling stressed out. It just seems the right way to go. So maybe with all of your options to have, maybe one of those will jump out at you as that's something you're good at, something you love and something that'll make you money. Yeah, often people do things that they love and don't make money. I play Fortnite too. Uh, play on my phone. Oh my god. Andy, you gotta add me. You gotta be gonna be proud. Well, I don't know if I want to tell you guys what my handle is because then, uh, anyway, maybe you could, it has nothing to do with my name. but anyway. Pit me in the GMs. I'll hook you up in the DFs. How about that? Yes, absolutely. Wonderful. Okay. All right. Um, let's let's go to Neda. How you doing, Netta? We got a few minutes left. What's going on today? I didn't want to miss your space, so... Well, thanks. Finished that... You're welcome. Finish ugly finishings, what matters. Yeah, so last Saturday, we had a, um, A kickoff call with our unfeathered volunteers, and I mentioned I was leading the call on Father, it is the community in my spotlight. One of our volunteers time I was here. Hi, Tama. I'm Mitchell. Um, and we, I said that, for progress over perfection, and sometimes, progress isn't exactly what we had imagined in our head. It's not as pretty and beautiful, and like, we don't, you don't have a, like, a beautiful bowtie wrapped around, whatever you're, it is you're picking out there. And I think that when we set expectations with ourselves, with regards to that, um, we are going to push out to production faster. I remember talking to a product manager a few years ago. Now, he's a director of product marriage, Ben, and he told me, the return on investment, to make something perfect, is not that much, like, it. You're wasting your time, basically, because the ROY of the final output is not that much is basically what I told me. So, some thoughts to keep in your minds, next time you wanna, Finish perfect. Thanks. Yes, uh, here's here's an interesting part about software delivery. Number one, every single piece of because of the way the IT business works, every piece of software will be replaced in 2 years. Why make it perfect? Make it functional, make it work, make it degrade gracefully, but who cares about perfect? It's going to be replaced. So it's not like I'm building one, you know, uh, silver tea set that's going to live in my home for the rest of my life and be handed to my children. We're talking about something that is going to wear out and be replaced in 20 months, 25 months. Don't worry about perfect. Software cannot be perfect. It's impossible to be perfect. So don't try to make it that way. 80%, right? I use the 8020 rule for everything that I read and everything that I learn. I decide I want to learn something, and then I spend 20% of the time necessary to complete 100% of the work to get 80% proficient in that. Then I stop. It's good enough. So if you spend 100% of your time to get perfect in something, I'm proficient 80% effective in 5 things. I win. Do that for the 30 years that I've been doing it. It's why you can flip from this thing to that thing to whatever. It's not because I'm anything special other than I've decided to just learn 80% of whatever I wanted to learn. Like, I know about stupid things like the angle of momentum, the physics, and how bicycles operate, because I thought bicycle frames were really kind of cool one day. The physics engine that runs behind Fortnite and Call of Duty and everything else. I learned all about the unreal engine because I thought it was cool one day. How does the battery operate? What type of chemistry is inside it? Which one, you know, nickel cadmium and the cobalt, lithium ones and whatever, because I thought it was cool one day and I just decided to go down a rabbit hole for a couple of weeks and learn 80% about battery technologies. Because I thought it was cool. Nothing stopping you from using this amazing tool we have at our disposal called the internet. And since you're all talking to me on this space or listening on a recording, you have access to the internet because you wouldn't be able to get X. You wouldn't be able to be listening or connected to if you didn't have internet access and some kind of device, a phone, a tablet, a computer, to connect to this space, therefore, you have access to at least a search engine, and you can go find stuff. So there's nothing stopping you from learning about the thing you're interested in. To me, finishing means I'm 80% proficient in something. It's good enough, done next. I don't leave things open forever. I just go, I want to learn this. Oh, I've learned it. Okay, I want to learn this new thing. Done. Next. I close the browser window and I move on. Who knows what information that's going to be, like, I learned about probably propylene chemicals in food, and the way we operated with them one time, because somebody said, chicken nuggets have polypropylene in it. And I'm like, what the hell is polypropylene? So I went and learned all about it for about 3 or 4 days. Who knows when that's ever going to be useful again, but I'm really good in trivial pursuit, just saying. But otherwise... sorry to interrupt you. I remember the probably Polycopoline. And that's also chemical and anti-freeze, and that was what was so alarming about it. Exactly. It is. It's just a binding agent, but it doesn't matter. not that big a deal. The point is, If you get interested in something, Dig into it until you figure out that you've got enough of it to be competent in a conversation and then move on. You know, I don't, I'm not an expert in almost anything. Like I've said before, I'm an expert in like one or 2 things. That's it. But the rest, average or below average, but I'm really kind of averaging a lot of stuff. So, I don't know if that's your goal in life. That's not my goal in life. It's just, I'm interested in things and that's the only way to kind of scratch that itch. And speaking of scratching itches, The reason I do this space is because it's a startup circle, and I'm assuming big assumption, maybe I'm making an ass out of myself, but I'm assuming you want to make money. And I'm assuming that you want to become a better version of yourself. The way you do that is add value to other people. And the metaphor that I use is about lighting your torch and carrying it out into the dark world. A lot of people are out in the dark, looking for the light. You can light your torch, carry it out and say, I do this one thing. I can help you with it. Right? If you have problems with teams, you have problems with leadership, you have problems with building things. You have problems with coordinating, building, and figuring out the right way to think about how to get to the end of the story. Just DM me. And I'll help you. I have a program for that. And I help people all the time. I have lots of clients. I don't talk about it a lot. I have big government agencies that hire my company to do all these really cool things, and then I got a bunch of other people that I talk to every day or communicate with on a frequent basis. You want to be one of them, just DM me, and we'll see if we can help you out. We'll be back tomorrow. Have a great day.